In this presentation transcript, BI expert Wayne Eckerson will discuss why delivering clean, consistent, and integrated data is so challenging and prescribe several ways to achieve integrated data, including allocating the right people, establishing the right processes, and selecting the right technologies. Ultimately, information integration requires strong business leadership.

* The primary issue is that business people don’t trust the data, and that distrust cascades down through reporting, analytics, etc.
* Data integration efforts must be managed enterprise-wide to insure that the data falls within acceptable limits, is easily accessible, meets compliance and regulatory requirements and, above all, can be trusted by the business.
* Business leaders need to understand that data integration is a continuous process – not a project – that must be driven by the business and supported by a comprehensive information management infrastructure that adheres to data governance best practices.