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Managing the Challenges of Email Marketing
Today, with the explosion of mobile devices and the popularity of social networks, your customers have new ways of communicating with you and engaging with your brand. Now, your emails need to work harder and smarter to proactively reach out and engage your audience.
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.