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The State of Marketing 2011: Unica’s Annual Survey of Marketers
The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica’s Annual Survey of Marketers a must read. This year’s survey reveals the key concerns among marketers: an overall shift to online marketing, the more urgent need to turn data into action, increasing mobile’s marketing power recognition, and a desire for more integrated technology solutions.
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.