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Delivering a Unique Online Experience for Segments, Regions, and Brands: Knowing When to Use Personalization, Microsites, and Independent Sites
Virtually every business is establishing an online presence in order to better serve their customers and drive profits. But with so many choices, organizations need effective ways to differentiate themselves using unique online experiences.
This white paper discusses a range of site implementation and design options, recommended best practices and critical factors you should consider for delivering a unique and effective online experience that meets all of your customer and stakeholder needs.