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Compelling Cross-Channel Engagement
Creating an integrated cross-channel experience has never been so important. Customers look for a single experience, regardless of channel, and their journey should be as smooth as possible, enabling them to act on your offer and message. SDL has understood the cross-channel reality from the very beginning. The entire architecture of the product is designed specifically to help marketers to create, use and repurpose every message, translation and brand element across all channels. Features include; maximum brand impact, efficient multi-channel publishing, and an inherently collaborative environment. Watch this video for more information about cross-channel engagement.