sponsored by Harte-Hanks Trillium Software
Premiered:  May 5, 2011, 11:00 EDT (15:00 GMT)
Format:  HTML
Type:  Webcast
Language:  English

Do you have an existing information quality strategy? How confident are you that this strategy is working? How are you able to measure your level of success? While most organizations understand the need for data quality, they still face the challenge of implementing an effective strategy to provide information that aligns to business requirements.

Join us for this one-hour webinar and learn the 4 steps to a successful information quality strategy. You’ll learn: 

  • Practical tasks to ensure that your business process, data stewards, and technology are aligned
  • Key indicators to evaluate the progress of your data quality strategy
  • How to effectively measure and communicate success
  • How to manage and optimize your data quality to create long-term information quality practices


Michele Goetz
VP Product Marketing, Trillium Software

Michele Goetz has over 15 years experience in Marketing Strategy, Business Intelligence, and CRM. She has successfully developed and delivered CRM and data management strategies and systems for global enterprises; helping organizations maximize their information. Michele is currently the VP of Product Marketing at Harte-Hanks Trillium Software. Prior to Trillium Software, she was the Director of Market Insight and Data Quality at PTC, Inc., a leader in product life cycle management solutions.

Business Metrics | Business Process Management | Data Management | Data Management Software | Data Quality | Data Stewardship | Information Management | Information Management Software | Strategic Planning

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