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Why Web Performance Matters: Is Your Site Driving Customers Away?
As websites become more complex, featuring richer applications, reaching a wider audience in newer ways (such as mobile devices), the need for deeper, more insightful metrics has increased and is likely to expand.
The best Web businesses know that response time and site availability has a demonstrable affect on business results. These businesses monitor performance from the perspective of their real end users with a goal of finding and resolving problems before their customers do.
The Web changes every day, taking on fresh and unexpected roles with the introduction of new technologies and the Internet’s ever-increasing presence in ordinary life. For the businessperson, however, one thing remains constant: your site’s performance is too important to be ignored. Achieving business objectives requires a clear look into your end users’ website experience.
Continue reading to learn more about web performance and to assess the business impact of your site.