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Securing the Social Enterprise
Social networking and Web 2.0 are all the rage. With Facebook, Twitter, Bebo, YouTube, Google, Yahoo, Flickr, LinkedIn, WordPress, and more, there are over a billion socially active people today — a number that continues to grow at an astounding rate. And it’s not just a teen or consumer fad anymore. The social Web has emerged as a valuable business tool for the modern enterprise touting rich applications with real-time interaction and user-generated content.
There is no denying that the social Web is the new Web. Nearly every enterprise is using it in one way or another. But along with its enormous popularity come enterprise-size risks. So in the race to maximize its potential, enterprises must take due care to completely protect the business. Unfortunately, most aren’t yet prepared to do that, lacking the proper controls to effectively enforce acceptable use policy, prevent new forms of malware, and protect sensitive data.
This paper delves into the social networking security landscape — the good, the bad and the ugly — and offers practical guidance toward harnessing the power of the social Web to help businesses benefit from it.