Escalating IT security threats and strengthening regulatory requirements are driving adoption of multi-factor authentication to unprecedented levels. Increasingly, new and expanded multi-factor implementations are leveraging phone-based authentication instead of security tokens, which had previously dominated the multi-factor market. According to Goode Intelligence information security research and analysis firm, phone -based, authentication will comprise 61% of the multi-factor authentication market by the year 2014.

This paper will address the key drivers for this market shift and includes real-world case studies from organizations that have made the move to phone-based authentication. It also introduces PhoneFactor, the leading provider of phone-based multi-factor authentication.