Linking Business Strategy to Technical Execution
sponsored by IBM

Your organization has the capability to build a product. But should you? How do you help ensure that your product portfolio investments align with business strategies and marketplace requirements? Do you have a proven process to pick and choose right product features that maximize value to customer? How do you design, develop and deliver mass customization with limited resources?

In today's competitive environment, the key to success is having the right products and variants for the right markets at the right time. As software emerges as a primary differentiator for smarter products and systems, companies need to bridge the gap that exists between business planning and technical execution.

This white paper describes how combining your front-end business strategy to downstream technical execution helps you overcome rapid technological changes, shortens product lifecycles and turns innovative ideas into profitable business opportunities.

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