This guide serves to show you how DBAs can solve some of the complex challenges associated with your changing databases, while optimizing database operations and ensuring business continuity. In these pages you'll find: How to increase the value of your data across the entire lifecycle, from data requirements to data retirement. Why improving problem isolation, performance optimization, capacity planning and workload and impact analysis can increase your ability to meet service-level agreements. How you can increase data quality and enterprise consistency via data models that comply with enterprise architecture and corporate standards. A set of powerful tools and techniques that will help you facilitate data management for maximum ROI on your valuable data, data center assets and IT resources.