In a down economy, organizations often busy themselves doing the same day-to-day activities just trying to survive. "Cut costs and sell more" is the main directive, and chances are, competitors are doing exactly the same thing. Now — more than ever — is the right time to create new and different business options to ensure that you thrive, and not just survive, today and in the future. Read this collection of journal articles to learn a variety of approaches to creating options for business success, even in the face of scarce resources.