Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB
sponsored by Calpont

Fast access to actionable data to achieve conversions is critical in the web analytics and ad serving markets.

The need to respond to click through and check out processes can require reaction times of a second or less.

With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database.

In this session you will learn about how to meet the demands of analytic data use including:

  • A Description of the New Analytics Data Paradigm
  • Why it is required for data complexity
  • With a focus on web analytics and ad serving
  • Why Traditional Databases Fall Short
  • Where Scale Impacts Data Performance
  • How Calpont Met the Needs for Cognitive Match
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