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CPP Successfully Creates a Single Customer View with an Enterprise-wide MDM Solution
sponsored by DataFlux Corporation
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The CPP Group Plc (CPP), an international marketing services business, saw the need to consolidate its data management processes with a single master data management (MDM) program. Read this case study to learn how CPP successfully created a single customer view with an enterprise-wide MDM Solution.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from DataFlux Corporation
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