sponsored by IBM
Posted:  20 Feb 2011
Published:  20 Feb 2011
Format:  PDF
Length:  16  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.






BROWSE RELATED RESOURCES
Business Intelligence | Business Intelligence Software | CRM | CRM Analytics | Dashboards | Data Visualization | Data Visualization Software | Predictive Analytics | Predictive Analytics Software

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