Editorial Tip: Measuring the ROI of Social CRM: No easy task

Editorial Tip: Measuring the ROI of Social CRM: No easy task

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As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach to social CRM could be gauged by a variety of factors. Read this article and uncover how to measure the real value of an investment in social CRM.

Vendor:
Infor
Posted:
14 Feb 2011
Published:
14 Feb 2011
Format:
PDF
Length:
9 Page(s)
Type:
eGuide
Language:
English
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