This white paper investigates the transformation of IT consumption in the evolving datacenter and the associated complexities that enterprise organizations must navigate to realize this transformation. The paper discusses the importance of establishing deep, long-term service relationships with technology and service providers that incorporate an integrated, holistic view of project-based and support based services. The paper then takes a closer look at the services offered by providers such as Hitachi Data Systems to help enterprise organizations transform their IT environments and to quickly realize greater, ongoing value.