Stop Phishing: A Guide to Protecting Your Web Site Against Phishing Scams
sponsored by GeoTrust, Inc.

If you use the Internet or spend any time checking the news, chances are you’ve heard about phishing. Scan the headlines and you’ll see stories about the latest scam tricking online shoppers into giving up their credit card numbers. Look up “phishing” on any popular search engine and you’ll get hundreds of thousands of results. Phishing scams are ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities and are a serious problem around the world. In 2008, more than five million people fell victim to phishing in the United States alone, and those numbers are on the rise.

Phishers are now targeting more companies in a broader range of industries than ever before. If you have a web site and do business online, you are probably at risk. Fortunately, there is an effective way to help protect your customers, your company, and your brand from phishing: Internet security technology called Secure Sockets Layer (SSL). SSL security—and a more robust version of the technology called Extended Validation (EV) SSL authenticates web sites and encrypts sensitive customer data during online transactions like credit card purchases. These are two crucial security measures that can help customers tell the difference between legitimate sites and fake sites designed to steal their information.

In this guide, you’ll learn more about phishing, why it has become such a widespread problem, and the negative impact that a phishing attack can have on your company and your customers. You’ll also learn how SSL and EV SSL technology can help protect your website, your business, and ultimately your bottom line.

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