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Building Relationship Capital: Client Relationship Management for the Capital Markets
Current market trends in both investment banking and equity sales, trading, and research demand a rapid and sophisticated response, not just in terms of corporate strategy, but in the technologies and processes put in place to support these strategic moves. This white paper explains the role client relationship management (CRM) technology can play in helping capital-markets firms streamline investment-banking activities, increase brokerage trade volume, and meet compliance challenges. As a nerve center for capturing information about clients, prospects, institutions, syndicate partners, and other contacts, the right CRM system enables capital-markets firms to share intelligence, coordinate activities, and derive optimal firm-wide advantage from an integrated body of corporate knowledge and relationships. View this paper to learn more.