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The Associative Experience: QlikView's Overwhelming Advantage
By their nature, most query-based tools divorce data from their context, leaving gaps for those trying to make data-driven business decisions. In contrast, QlikView is flexible, fast, and maintains associations among all data elements. This QlikView Technology White Paper illuminates the inner workings of QlikView’s associative architecture and explains how it fundamentally improves the way people conduct business analysis. The intended audience includes tech-savvy business decision makers and IT pros who are evaluating QlikView.