When Smile Communications set up business in 2007, it required a flexible and easily scalable IT infrastructure. Two years on, it has to make sure its staff is able to collaborate effectively from multiple widely dispersed offices and on the move, while keeping operational costs down and availability high.

As Google Apps was introduced in the company from day one, everybody has embraced the technology and a large number of features are used. This case study examines the specific applications adopted by Smile Communications and the benefits they offer.