Exceptional Experiences: The key to customer engagement
sponsored by IBM

The Internet continues to grow, with nearly two billion people and billions of devices already connected. In response, most companies now rightly focus much of their marketing energy on getting the most return from all Internet channels. The online world is one vast opportunity for growing your business. But it’s also easy to get lost in all of the noise when trying to balance the success factors. The problem is that companies often make sacrifices, resulting in web sites that are beautiful and compelling, or sites that are flexible and high-performance.

Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers. As a result, sacrificing the capabilities that drive experience will be more costly than investing in them since compelling experiences keep visitors from quickly clicking away to competitors’ sites - helping to increase customer satisfaction and convert site visits into sales.

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