CMOs Must Connect The Dots Of The Online Brand
sponsored by IBM

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels: Web sites, mobile apps, online sales and customer service, and other smart touches has often occurred in a piecemeal way. That has resulted in three potential mishaps:

  1. Inconsistent brand experiences
  2. Poorly invested resources
  3. The limited strategic impact of digital on the overall business

To push these common traps aside, chief marketing officers (CMOs) must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy. 

Available Resources from IBM
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement