sponsored by IBM
Posted:  14 Dec 2010
Published:  14 Dec 2010
Format:  PDF
Length:  11  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

As the CIO of a flourishing business, you are happy to report that the current information projects are going well. The new call center is up and running, the new data warehouse is on-line, and the new customer loyalty systems have been deployed successfully.

Things seem to be going well until the CEO asks, “Who are our most profitable customers and which channels do they prefer?” Although the new systems have a lot of information, they can’t immediately produce the requested information. The information the CEO needs will take time and effort to extract and may delay other projects. The successful information projects haven’t created the ability to rapidly respond to this question and the CEO will want more answers to address new and emerging business opportunities. You realize that you need a more unified approach to leverage the information you already have. You need to create an Information Agenda for your organization.






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