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Moving Towards Customer-Centric Pricing: From Strategy to Implementation, the New Opportunities for Banks to Compete in the Current Economic Downturn
Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve organic growth. This white paper argues that in the current economic downturn, banks need more than ever technologies such as the business rule management system (BRMS) to effectively manage their pricing policies.