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Moving Towards Customer-Centric Pricing: From Strategy to Implementation, the New Opportunities for Banks to Compete in the Current Economic Downturn

Cover

Pricing is a strategic weapon for acquiring new customers and, as importantly, retaining existing ones. As such, effective and innovative pricing strategies are crucial for banks to achieve organic growth. This white paper argues that in the current economic downturn, banks need more than ever technologies such as the business rule management system (BRMS) to effectively manage their pricing policies.

Vendor:
IBM
Posted:
12 Dec 2010
Published:
12 Dec 2010
Format:
PDF
Length:
22 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.