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Social Media and the Enterprise Business Intelligence/Analytics Connection
Based on a survey of BeyeNETWORK readers, this research report, authored by industry expert Seth Grimes, looks at the growing trend toward “social” business intelligence (BI). Social data is the fastest-growing source of enterprise analytical data, and social business analytics complements and extends conventional BI-reliant techniques that support:
- Product design
- Quality initiatives
- Customer service and support
- Marketing, advertising and public relations
- Competitive intelligence
- Prospecting and lead generation
Seth’s insightful research explains why the next step for organizations today is to extend enterprise business intelligence to encompass social interactions, data, metrics, indicators and outcomes.
Download the full report for more details.
Sponsored by: SAS Institue Inc.