Predictive analytics goes beyond traditional business intelligence, enabling users to churn through large volumes of both historical and real-time data in an effort to build predictive models. In this e-book, learn about predictive analytics technology and why it’s getting increased attention from prospective users. Read about real-world predictive analytics projects and get expert advice on organizing a predictive analytics program and on developing and utilizing predictive models in business operations. Get examples of predictive analytics in action as well as insight on the potential benefits and challenges of using predictive analytics software.