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Using Social Media to Deepen Your Customer Relationships
This white paper will help you build a strategy. We’ll explore how to leverage the data obtained in social media networks to meet or exceed the needs of your customers, to understand their value and what they want. We’ll discuss how to build relationships with them, so that those relationships are leveraged with their network, and you’ll begin to understand where and how CRM and social media intersect. Ultimately, you will learn how to incorporate a valuable social media component into your marketing and CRM initiatives, including a step-by-step methodology for finding, gathering, and measuring data effectively.