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Five Steps to Improving Business Performance through Customer Intimacy

Cover

Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy:

  1. Plan your goals, methodology and metrics;
  2. Capture the right customer information, including structured and unstructured data;
  3. Predict customer behaviors;
  4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and
  5. Expand successes into other areas.
Vendor:
IBM
Posted:
18 Nov 2010
Published:
18 Nov 2010
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.