sponsored by IBM
Posted:  18 Nov 2010
Published:  18 Nov 2010
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English

Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy:

  1. Plan your goals, methodology and metrics;
  2. Capture the right customer information, including structured and unstructured data;
  3. Predict customer behaviors;
  4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and
  5. Expand successes into other areas.

Analytic Applications Software | Business Intelligence | Business Performance Management | CRM | CRM Analytics | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service

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