This issue’s cover story, “Master Data Services: A Work in Progress,” explains what the SQL Server 2008 R2’s MDS feature can—and cannot— do. In “What Every Company Should Do with Business Intelligence”, Denny Cherry outlines how to get the full value out of the SQL Server 2008 BI stack in order to help businesses reduce overhead, increase business response time, reduce report creation time and increase business agility. Also, learn how to boost SQL Server performance with data collection and analysis in “Data Collection the Automated Way in SQL Server 2008”.