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Utah Flash Looks Forward To Sell-Out Crowds With Sugar Professional
The Utah Flash is a fan-based business, now in its fourth season that generates its revenue primarily from season ticket holders, group tickets and sponsorships. The team's home base is at the McKay Event Center in Orem, UT and has a seating capacity of 6,500 people. Currently ticket sales average about 4,100 seats per game.
The team's sales and operations departments were using a legacy system of Excel spreadsheets and hard-copy season ticket holder forms to track leads and acquire new customers. This resulted in lost leads and missed season ticket sales opportunities. In addition, the system was also not able to provide consistent data to drive and report on business development.
Read this case study to learn how Utah Flash utilized Sugar Professional to increase sales efficiency and pipeline visibility with improved workflows, Improve visibility into overall business for executive level decisions with updated data tracking and report consolidation in the sales, operations and accounting departments. Continue reading to learn how Utah Flash is now looking forward to sell-out crowds with Sugar Professional.