Consider the relevant information now contained in blogs, tweets, emails, texts, and news. Social media analytics helps companies design better marketing campaigns and gain a deeper understanding of marketing effectiveness. Yet integrating this vast amount of textual information into the analytics ecosystem is a growing challenge.

Read this 8-page whitepaper by industry expert Seth Grimes to learn how companies are applying text analytics capabilities to better track, map, and predict consumer preferences and behavior. You’ll get a valuable roadmap to guide you in bringing text analytics into your organization’s analytics environment, as well as a best-practice framework for evaluating solutions options.