The Return on Investment (ROI) of Data Modeling
sponsored by CA ERwin from CA Technologies

Businesses make decisions based on data. Without a clear understanding of the meaning and rules around this data, business decisions can be negatively affected. Data modeling is a time-proven method for understanding data, its interrelationships and its rules. Data management professionals have long understood the value of data modeling. However, business professionals often don’t understand the value of data modeling. This is true even though history has shown that omitting the data model produces an inferior database design that prolongs system development, causes increased maintenance and reduces data quality. Learn how you can demonstrate to business management the return on investment (ROI) of data modeling.

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