Do more with less: that’s the message echoing through corporate cultures today. One clear target is to contain costs, especially travel-related costs, which can be large enough to have a serious impact on bottom lines. But it’s more than big dollars for airfare, hotels and meals; the loss of productive time and energy can be just as costly.

Given our present economy, it’s easy to see why videoconferencing attracts attention. It puts distant people face to face without leaving their normal work environments. They stay on-site and productive. Companies have reported saving as much as $120,000 USD in travel expenses on a single meeting – not to mention the benefit of maximizing productivity. But before they can realize these benefits, enterprises need to fully understand the best way to leverage an investment in real-time video.