sponsored by Sybase, an SAP company
Posted:  14 Sep 2010
Published:  13 Sep 2010
Format:  PDF
Length:  21  Page(s)
Type:  eBook
Language:  English

For years, mobility was going to be "the next big thing" in CRM and for years it never panned out, with "road warriors" winding up frustrated with user interfaces meant for a PC and repetitive data entry and poor connections. But the success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.

This e-book provides guidance and advice to help enterprises:

  • Adjust their CRM strategy in the wake of the SAP-Sybase deal
  • Create a mobile CRM program that extends beyond sales force
  • Understand the marketplace for devices, applications and managing it all
  • Learn the buzzwords and hot topics in the mobile CRM market today

Bluetooth | CRM | Handheld Devices | Middleware | Mobile CRM | Mobile Device Management | Mobile Workers | Sales Force Automation | SAP (Product) | Strategic Planning | Sybase (Product) | User Interfaces | VPN

View All Resources sponsored by Sybase, an SAP company

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement