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Mass Personalization: How relevance engines are revolutionizing mass communications
Making IT Service Delivery more Efficient and Reliable with Mass Personalization.
IT service delivery is at the core of the IT organization, and performance is measured in speed and reliability. A relevance engine gives you the ability to consistently deliver services faster and more effectively, not only inside your organization, but also to your company’s customers. For example, with the help of a relevance engine, a global telecommunications firm was able to shorten the time it takes to deliver personalized messages to customers regarding service updates from 60 minutes down to 5, preventing customer churn. This white paper explores the concept behind mass personalization and explains how relevance engines can improve communication by delivering what matters to the people who need it, when they need it most.