The window of opportunity for operators to define the parameters of the mobile transaction space is shrinking as competing solutions are gaining in both number and sophistication. The confluence of these factors and growing consumer demand for mobile payment services underscores the compelling case for mobile transactions becoming an important growth trend in the North American mobile market, especially once Tier 1 operators establish a cohesive market strategy. Whether the path is paved primarily by bridge technologies or by NFC, the shift to mobile transactions will become a fundamental element in the lives of mobile users and create a crucial point of interaction between consumers and their mobile operators, banks and retailers. Continue reading this white paper to learn more.