Telstra Reaps Transformation Rewards

Telstra Reaps Transformation Rewards

Cover

In 2005, driven by the changing market realities and rapidly evolving developments in the global macroeconomic environment, Telstra embarked on a 5-year business and IP transformation strategy. We were facing significant competition from traditional carriers in all of the markets in which we operated. We also saw important new non-traditional players enter the market. As well, the demands that our customers were placing on the communications industry in general — and Telstra in particular — were shifting. As we assessed the landscape, we knew it was time for a dramatic change to take place.

Some highlights to consider from this paper:

  • Shifting market demands drive dramatic and significant change
  • Placing customers at the center of decisions is key
  • Breaking silos and creating a new common approach to delivering IP services
Vendor:
Alcatel-Lucent
Posted:
19 Aug 2010
Published:
16 Aug 2010
Format:
HTML
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.