Current approaches to the delivery of mobile multimedia do not address mobile network provider requirements for service launch, spectrum efficiency, performance, and monetization. To properly meet end user demand for anywhere, anytime, any device communications and entertainment, and enable collaboration with application and content providers (ACPs) on the delivery of multimedia services, mobile network providers must shift from a network-centric business model to a service-centric business model supported by a High Leverage Network™ (HLN). A HLN, however, is only part of an effective mobile TV service equation. To meet quality, flexibility, and scalability requirements, mobile network providers need an integrated, encoding agnostic solution optimized for video service delivery to smartphones.