This paper is summary of the 2nd webcast in a series sponsored by IBM and developed specifically for IBM Cognos Innovation Center for Performance Management members. The series is designed to empower IT and Business Unit managers to develop a strong business case for the return on investment (ROI) of their business intelligence initiatives and effectively communicate that value to their business leaders. The series will help you get the attention of senior management, position the business value of BI to their specific needs and wants, and obtain management buy-in and approval for BI investments.

The 2nd webcast in the series focused on the topic or return on investment (ROI) use different types of ROI to build a strong case for BI investment. Read this paper to learn more.