sponsored by IBM
Premiered:  Jun 24, 2010, 12:00 EDT (16:00 GMT)
Format:  Multimedia
Type:  Webcast
Language:  English

Today's global environment requires businesses to work smarter and to improve the coordination between planning and execution to continuously improve business processes and optimize costs. While Business Process Management (BPM) and Enterprise Architecture (EA) each have value on their own, they are also naturally synergistic, and together provide better business outcomes and strategic alignment of business and IT.

When done together, BPM provides the business context, understanding and metrics, and EA provides the discipline for translating business vision and strategy into architectural change. Both are needed for sustainable continuous optimization.  Download this webcast and hear from Claus Jensen, STSM & Chief Architect, and Jasmine Basrai, Senior Product Manager at Webshere as they discuss how WebSphere and IBM Rational work together to help businesses achieve strategic objectives with reduced risk and cost.


Claus Jensen
STSM & Chief Architect, Architectural synergies and lifecycles, SOA/BPM/EA/BA/IM

Claus Torp Jensen is a Senior Technical Staff Member on the SOA Foundation team and is the Chief Architect of Architectural synergies and lifecycles, driving the alignment between SOA, Business Process Management and Enterprise Architecture, as well as the interlock between SOA and Information Management.

Jasmine Basrai
Senior Product Manager, WebSphere Business Modeler & Business Compass

Jasmine works extensively with large organizations to create large-scale business process management systems. She focuses on ensuring the next generation of business process modeling and business monitoring technologies meet both industry standards and customer requirements.

Business IT Alignment | Business Management | Business Process Automation | Business Process Management | Enterprise Architectures | IT Management | Strategic Planning

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