In business, data is everything. Regardless of the products or services you sell or the systems you support, good data is critical to your bottom line. It helps you better understand your markets, your customers, and your competition. It becomes actionable intelligence that drives important decisions.

Your back-end data is just as crucial. Luckily, your technology is smart enough to realize this and diligent enough to handle the task. Application and system logs patiently capture and record detailed data on traffic, transactions, and trends.

This paper looks at two popular log analysis solutions, Flowerfire's Sawmill and Google Analytics (GA).