Projects addressing data quality or master data management frequently struggle to get approved by senior management, and only around 60% of such projects proceed with a proper business case - causing high rates of cancellation and failure.

This white paper explains the key elements for building a proper, quantified business case. It presents the measures that are favored by corporate finance departments, and helps develop a strong business case for data quality and MDM projects. A number of real-life examples with quantifiable benefits are also included.