Building a Robust Business Case for High Quality Master Data

Building a Robust Business Case for High Quality Master Data


Projects addressing data quality or master data management frequently struggle to get approved by senior management, and only around 60% of such projects proceed with a proper business case - causing high rates of cancellation and failure.

This white paper explains the key elements for building a proper, quantified business case. It presents the measures that are favored by corporate finance departments, and helps develop a strong business case for data quality and MDM projects. A number of real-life examples with quantifiable benefits are also included.

Melissa Data Corp
19 Apr 2010
01 Feb 2010
18 Page(s)
White Paper
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