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Your Business May Be Part of a Network - But Is It Truly Connected?
What is the one defining factor that makes your company unique and successful within its ecosystem? Perhaps it is your emphasis on the consistent quality of your products. Or maybe it’s the depth of knowledge your staff brings to the services you provide.
The one thing that should not be your unique value proposition, however, is how you connect and communicate with partners in your business networks. While the role that your company plays within its networks will become a fundamental source of differentiation in a commoditizing global economy, the means by which you connect with your partners is not.
This article offers suggestions and examples of how to avoid getting bogged down in maintaining a business partner network and instead focuses on a business’s key differentiators.