Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer

Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer

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BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The research program was designed to understand how companies can optimize business analytics to improve fact-based decision making.

This white paper reviews a portion of the research and provides analysis and insights on the topic of business analytics. It is part of a series of white papers for C-level executives intended to facilitate sharing the most important insights from the research.

Vendor:
SAS
Posted:
07 Apr 2010
Published
07 Apr 2010
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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