With the rapid and continuing growth of networks and network-based applications, the Internet has become the most important delivery platform for digital media. The economic value of online service delivery can be measured in the billions of dollars and any disruption to this delivery model has real and measurable costs. One of the key infrastructure elements in the online model is connectivity. Effective and efficient connectivity is critical to capitalizing on the value of an enterprise’s online infrastructure. With so much at risk, it is worth taking a close look at the financial impact of connectivity choices on the enterprise bottom line. A Return on Investment (ROI) calculation is one measure that decision makers can use to model the impact of connectivity performance on their business.