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A Silver Lining for Communications, Media, and Entertainment Companies
In any economic downturn the leisure and entertainment-related spending by consumers is drastically cut back. When Money is scarce, people stop going to restaurants and movies as much and they cut back on everything from cell phone plans to family vacations. With their budget constrained, the affordability of discretionary spending takes on new importance.
This paper discusses that to win these remaining dollars; companies must deliver a consistently positive experience to the customer through an ongoing, multichannel dialogue that enhances value for both the consumer and the company. Continue reading to learn how a cross-channel approach can help communications, media and entertainment (CME) companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.