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Breaking Down the Barriers to Business
It’s a given that information is the lifeblood of the 21st century organization. Organizations that seek the elusive goal of a single view of the customer need first to instill an information-sharing culture throughout the company, not simply attempt to apply a quick technology fix. But too many companies find themselves locked into a situation where information is held in zealously-guarded silos by departments who are not incentivized to share it. Office politics and jostling for position on the corporate hierarchy as well as a desire to protect your own back mean that the organizational culture acts as an impediment to the free flow of information that could assist the bottom line. All departments need to be able to put information into and get information out of a single system rather than hoarding their own slice of it in departmental sub-systems.
This white paper examines the role of information in today’s business and presents steps towards creating a knowledge-sharing culture within your business.