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Get Personal: Capitalize On Your Subscriber Data With a Unified User Profile
This white paper discusses the role of user profile management. Service provider marketing departments' efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives. In the context of today’s network and IT priorities, subscriber data management is both omnipresent and underexploited. HP’s solution for this business issue is discussed as a means of addressing the subscriber experience infrastructure.