Get Personal: Capitalize On Your Subscriber Data With a Unified User Profile

Get Personal: Capitalize On Your Subscriber Data With a Unified User Profile

Cover

This white paper discusses the role of user profile management. Service provider marketing departments' efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives. In the context of today’s network and IT priorities, subscriber data management is both omnipresent and underexploited. HP’s solution for this business issue is discussed as a means of addressing the subscriber experience infrastructure.

Vendor:
Hewlett-Packard Company
Posted:
08 Feb 2010
Published:
12 Sep 2008
Format:
PDF
Length:
9 Page(s)
Type:
White Paper
Language:
English
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